We are a diverse and creative team of professionals passionate about bringing business communications into the 21st century.
So, what does it mean, business communications of the 21st century? The way we communicate and do business has changed drastically over the past decade. Smartphones and social media have become the new norm of maintaining personal connections and doing business. As a result, the tools we use to succeed in this new world have changed dramatically. It is an exciting new way to do things that can also present daunting challenges.
For example, sending a Word file with your resume to an employer is no longer sufficient. You are expected to have properly structured and outfitted social media profiles, which potential employers will undoutedly look up. Having a website for your business is no longer a simple task. It needs to be mobile friendly and have presence on social media and review sites.
The ways we communicate in the business world are evolving and changing daily. We are staying at the cutting edge of everything this exciting new world has to offer.
LedgePoint.com was founded in 2009 by Katerina Paramonova Hsu and started as a resume writing site. Very quickly, however, it began evolving into a broader business communications service. Cusomers, who came to us for LinkedIn profiles needed updated websites. Those websites needed to be properly marketed and featured on search and review sites. Social media marketing, blogs, newsletters. As the marketing tools have been evolving so has been our team.